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Mayor Fulop Cuts Ribbon of New Swim School In Bergen-Lafayette

Jersey City Mayor with staff and children

On April 4th, 2019 , Jersey City Mayor Steven Fulop joined British Swim School, the premier provider of water survival and swim lessons renowned for their popular location in Paulus Hook, for a ribbon-cutting ceremony at the Lincoln High School pool, the swim school’s next location in Jersey City and their first location outside of downtown.

For the ceremony, British Swim School invited the neighborhood to discover their new location with an afternoon full of fun, and more than 50 children from the local community followed the call and enjoyed the free bouncy castle, face painting and popcorn.

Expanding outside of downtown is important to the owner
This is British Swim School’s first Jersey City location outside of downtown, which is an important step for local franchise owner Robert Stapf. “Our mission is to save as many lives as possible, and we have heard from many Jersey City residents who don’t live downtown that they would love to have us closer and more accessible to them. We are very proud that we can finally bring our important service into their local community. A lot of businesses focus on the downtown Jersey City area, but we want to bring water safety to all of Jersey City. This is just the first of several locations that we are planning to open outside of downtown.”

Drowning is a huge risk, but often neglected in urban areas
“Water safety, also for children in urban areas, is such an important topic that is simply not on the radar enough” adds Robert Stapf. “Besides providing swim lessons, it’s our mission to educate the community about the dangers and misconceptions of water safety. According to the CDC, drowning is the number one reason of accidental death for children under the age of 5! Parents buy car safety seats for their kids, but they don’t necessarily think about swim lessons – which is even more important to keep their children safe. We are here to raise awareness and change that.”

The Lincoln High School location marks the 6th location in Hudson County after P.S.16 in downtown Jersey City, and other locations in Bayonne, Weehawken and two in Secaucus. Over 1,600 Hudson County parents trust British Swim School to teach their children these essential life-skills.

Lessons are held Tuesdays, Thursday and Saturdays, in small groups
Lessons at LHS will be held year-round Tuesdays and Thursdays between 4pm and 8:30pm as well as on Saturday mornings. Enrollment is constant, and open now. Parents are encouraged to enroll soon – before the spring rush starts, as class sizes are very small (4:1 ratio) and book out fast. Prices start at $28.30 per 30-minute lesson.

A signature and proven teaching method for all ages
British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88 percent among children who are most at risk for deaths caused by drowning.

Thousands of parents trust British Swim School nationwide
The British Swim School franchise concept operates a unique water safety program with teaching methods that serve as a trademark for the brand. The company offers lessons out of multiple national fitness chains and hotel pools year-round, based on the premise that children progress at different rates. Each child, regardless of age, is placed in their correct skill level and will have certain achievable objectives. British Swim School operates in nearly 200 schools in 20 states within the U.S., and holds nearly 16,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2018.

Ready to start swim lessons? Call British Swim School Hudson Waterfront today at (201) 676-3630 to enroll in swimming lessons in Jersey City, Hoboken, Weehawken, Bayonne, Secaucus, Union City, North Bergen, Edgewater, or the surrounding NJ communities.

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