About British Swim School

Headquartered in Fort Lauderdale, Fla., British Swim School is a franchise organization currently operating in nearly 180 schools in 20 states in the U.S., and internationally in Turkey and Canada. Relationships with organizations such as LA Fitness and 24 Hour Fitness, allow British Swim School to be widely available. As such, there are tremendous franchise opportunities across the U.S.

The organization holds nearly 13,000 lessons per week nationally and conducted nearly a half million swimming lessons in 2016. Lessons are available for babies, children and adults.

British Swim School ranked 309 in the Entrepreneur Franchise 500 in 2017, as well as Top 50 New Franchises, and Top 10 Types of Franchises to Watch. British Swim School aligns itself with Stop Drowning Now and Pool Safely, which both share its mission to protect every life from drowning through education and water safety awareness.

Rita Goldberg founded British Swim School in 1981 and remains CEO. Goldberg’s methodology has evolved over the last 35 years, but began by teaching water safety survival skills to children as young as three months old. The back float is considered the most important water survival skill, as it enables swimmers to rest, breathe and call for help, alleviating the “silent” danger of floating face down. Drowning is the leading cause of death in children under five.

Affiliations and Partnerships