Why Parents Should Put Down the Phone at the Pool

A recent USA Today article provides compelling information on the increasing link between child drownings and distracted parents who are using their smartphones and not monitoring their children. We encourage you to take a few moments to read the article.
Know The Facts About Drowning

Drowning is Silent Drownings or near-drownings can happen to anyone. Most drownings are silent. Drowning can happen in less than 20 seconds. #1 cause of accidental death for children between the ages of 1-4. (CDC) Drowning can happen in less than one inch of water. (CDC) 70% of preschool drownings are in the care of […]
A Very Important Message From Our Founder and CEO, Rita Goldberg

May Is Water Safety Awareness month. It’s the month where the dangers of pools, lakes, canals, oceans and even bathtubs become headline news. This has always seemed quite ridiculous to me! Not because I dislike the exposure that the media gives us, but because, I want to ask the question “When or in which month […]
Two Chilling Pieces of Safety Advice Every Parent Needs to Hear Now

At British Swim School, we see it as our mission to educate about water safety – in order to prevent drownings. Here are two little known facts that every parent should be aware of: 1: Drowning is silent Don’t think you’ll hear a child who’s in trouble in the water. You more than likely won’t. […]
35 Ways to Stay Safe in and Around the Water

When you consider the U.S. Census Bureau shows there are 8.8 million residential and public-use swimming pools in the United States, and, the U.S Centers for Disease Control reports drowning is the second-leading cause of unintentional injury deaths in children aged 1-14 years, being safe in and near the water is important. May is National […]