According to Pediatrics & Adolescent Medicine, participation in formal swimming lessons reduces the risk of drowning by 88 percent amongst children ages 1-4. Spearheading this ideology is British Swim School, the pioneer of a non-traditional infant water safety program that provides life-saving techniques to children as young as three months old. Since its inception in 1981, the brand has changed the way parents view swim lessons and is answering the continued demand for services by inking several franchise deals across the country.
British Swim School announced today that they will be moving into seven new, underserved markets: Austin, Boston, Columbus, Detroit, Seattle, Philadelphia, and Cherry Hill, N.J. These new signings will cater to approximately four to five thousand families in each area with a mission to increase the national survival rate of children involved in water accidents. British Swim School already has a strong presence in Maryland, Florida, Illinois, Pennsylvania, Virginia, and New York and executives are looking forward to bringing the leading concept to families in need.
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