We’re Ready for the World’s Largest Swimming Lesson
8th World’s Largest Swimming Lesson™ set for Thursday, June 22, 2017
Organizers Targeting One Billion Life Saving Impressions by 2019
The 2017 World’s Largest Swimming Lesson (WLSL) will take place on Thursday, June 22nd. This will be the eighth year for the global event and organizers have set their sights on a new goal – reaching more than one billion with their message Swimming Lessons Save Lives™ by 2019. Local WLSL events take place at hundreds of locations in more than 20 different countries on five continents over the course of 24 hours. The purpose of the event? Provide kids and parents exposure to life-saving water safety skills and build awareness about the vital importance of teaching children to swim to prevent drowning.
British Swim School is a Silver Level Supporting Organization for Team WLSL™ and their mission to spread the message Swimming Lessons Save Lives™ because:
- The problem is real: Per the CDC, drowning remains the leading cause of unintended, injury related death for U.S. children ages 1-4, and the second leading cause for children under 14; drowning is an even greater threat in other countries around the world
- Many lack basic swimming skills: In 2014, a survey completed by the American Red Cross found that more than half of all Americans (54 percent) either can’t swim or don’t have all of the basic swimming skills
- Parental supervision is key: According to Safe Kids Worldwide 2016 report, despite the fact that lack of supervision played a role in the majority of drowning deaths. less than half of parents (49 percent) indicate they remain within arms’ reach of their child in the water
British Swim School encourages aquatic facilities and instructors to help parents connect the dots between learning to swim and staying safer in and around the water. Join Team WLSL for this global, life-saving event by registering as an official 2017 WLSL Host Location.
The World’s Largest Swimming Lesson was created as a platform to help the aquatics industry work together to build awareness about the fundamental importance of teaching children to swim to prevent drowning. Since its inception, more than 195,000 children and adults have participated in WLSL lessons generating more than half a billion media impressions about the vital importance of learning to swim. Visit www.wlsl.org to learn more.